• Principle Beauty Zero Waste Eye Shadow Makeup Palette Vegan and Cruelty Free Formula

    High performance meets zero waste


High performance meets zero waste

A cleaner makeup standard

Non-toxic, vegan ingredients are just a starting point for us. We believe "clean" should also mean a plastic-free package and a formula that delivers maximum pigment. That's why we created the first premium makeup in a up-cycled cork packages.

The Desert Nomad Palette


The Sustainable Package

Infinite looks

Good Blending

The color is really strong and it blends easily. I was surprised this was clean

— Annie H.

A perfect nude palette

The colors work really well on my skin tone, blend well and have a creamy feel. They stay all day too.

— Cate T.

Very pigmented

This is my new favorite palette. I can layer it to have a stronger look or more natura.l It's very pigmented so you can control how you like it.

— Abby P.

Beauty Packaging Matters

It's our belief that clean makeup isn't truly clean if it comes in a plastic palette, plastic tube, or plastic bottle, even if it's made from "recycled" plastic. Plastics last 400 years as trash and are having a devastating effect on our oceans and marine life. With over 30% of the plastic waste coming from cosmetic and personal care products, we believe it is the responsibility of beauty brands to solve the problem and produce less plastic waste.

This is why we've created the first 100% compostable makeup palette. And through our 1% for The Planet membership, every purchase goes toward clean up efforts in our oceans.