• Principle Beauty Zero Waste Eye Shadow Makeup Palette Vegan and Cruelty Free Formula

    Clean Makeup. Clean Planet.

    shop
shop

Clean Makeup. Clean Planet.

A cleaner makeup standard

Non-toxic, vegan ingredients are just a starting point for us. We believe "clean" should also mean a plastic-free, sustainable package that doesn't trash the planet. That's why we created the first makeup in a compostable cork package.

The Desert Nomad Palette

Inspired by our travels through the American Southwest, our signature eye palette features 9 highly pigmented, long-lasting pressed powders made from ethically sourced minerals. We've added organic shea butter, jojoba oil and coconut oil for a blendable, velvety finish. Our model is wearing sunglow, warm pink, red rock, and sienna.

SHOP THE PALETTE

The Sustainable Package

Simple and elegant, our nine palette colors are nestled in a durable cork base that is anti-microbial and moisture resistant. The palette slides into thick paperboard case made from 100% recycled paper. When you're done (it'll be a while) the cork portion and paperboard can be home composted or recycled. We do not use plastics in any part of our packaging or shipping.

About Our Packaging

Cleaner ingredients

Cleaner Packaging

One palette, infinite looks

Good Blending

“The color is really strong and it blends easily. I was surprised this was clean ”

— Annie H.

A perfect nude palette

“The colors work really well on my skin tone, blend well and have a creamy feel. They stay all day too.”

— Cate T.

Very pigmented

“This is my new favorite palette. I can layer it to have a stronger look or more natura.l It's very pigmented so you can control how you like it.”

— Abby P.

Beauty Packaging Matters

It's our belief that clean makeup isn't truly clean if it comes in a plastic palette, plastic tube, or plastic bottle, even if it's made from "recycled" plastic. Plastics last 400 years as trash and are having a devastating effect on our oceans and marine life. With over 30% of the plastic waste coming from cosmetic and personal care products, we believe it is the responsibility of beauty brands to solve the problem and produce less plastic waste.

This is why we've created the first 100% compostable makeup palette. And through our 1% for The Planet membership, every purchase goes toward clean up efforts in our oceans.