The Anatomy of Our Packaging
We are the first makeup brand in 100% compostable packaging. This is as close to zero-waste as it gets next to no packaging at all. Most brands only think about what they want to sell you and never think about the lifecycle of their products, leaving you to wonder if you can recycle it when you are done. Unfortunately, nearly all traditional makeup packaging goes to landfill and cannot be recycled or composted. A whopping 30% of all landfill and ocean waste is self-care and beauty packaging. We aim to change that.
Here's a breakdown of our packaging elements:
Our signature cork palette is made from a proprietary high-density cork with no plastic binders. While it is durable and moisture resistant while in use, it is also 100% backyard compostable.
Our limited edition up-cycled wood palettes are made from recovered barn wood in Colorado. The wood is untreated except for a natural oil rub. It can be crushed for compost, mulched, or collected with yard cuttings.
Our makeup pans are 100% recycled aluminum. That means they can and will be recycled when you add them to your recycling bin. Aluminum is the most recycled material (unlike plastic where only 9% gets recycled.) In fact, all the aluminum created decades ago is still in use today. It is infinitely recyclable, and the best package option next to compostable materials.
The Palette Case
Our palette is minimal for a reason, with no magnets or mirrors that are not recyclable. We've created a thick kraft paper case to house the palette and keep it clean. Our kraft board is made from 100% recovered pulp and is also backyard compostable or can be recycled with paper products.
All our packing materials are made from recycled brown kraft paper and can be composted or recycled. Zero plastics here!
We've chosen a carbon neutral shipping partner to further minimize our footprint.